Proof · Case Studies

The work, the decisions and the verified outcome.

We only publish client outcomes that have been checked, approved and supported by source data. No invented percentages, anonymous logos or unsupported performance claims.

Evidence standard

Every displayed metric must be supported by evidence and explicitly verified before a case study is published.

05Measurement

What we measure.

We report on commercial outcomes rather than vanity metrics, and we only publish client results once they are real, verified and approved. Until then, here is the standard we hold our own work to.

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01Qualified enquiriesEnquiries that match who you actually want to work with

02Organic visibilityPresence across the commercial terms that drive revenue

03AI search visibilityWhether AI answers cite and recommend you

04Conversion rateHow efficiently attention becomes an enquiry

05Cost per leadWhat each qualified opportunity genuinely costs

06Revenue attributionWhich activity produced which closed business

How we decide where to invest first.

Illustrative example data — shown to explain the concept, not real client results.

Search demand →

Build authority

High demand, lower intent — content and AI visibility

Priority terms

High demand, high intent — the commercial core

Monitor

Low demand, lower intent — watch, do not invest

Quick commercial wins

Low demand, high intent — fast qualified enquiries

Commercial intent →Plot size = ranking opportunity

Your opportunity

Start with your own baseline, not somebody else’s percentage.

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