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Proof · Results

Digital marketing results published only when the evidence supports them.

EasyClickSEO does not currently have a verified client case study published on this site. We will only publish client outcomes after the underlying evidence has been checked, the metrics have been documented and the case study has been approved for publication. Until then, this page explains the commercial measures we use to judge digital marketing work.

Evidence standard

Every displayed metric must be supported by evidence and explicitly verified before a case study is published.

Evidence status

No verified case studies published yet.

We would rather leave this section empty than populate it with estimates, internal projects presented as client work or outcomes we cannot substantiate.

05Measurement

What we measure.

We report on commercial outcomes rather than vanity metrics, and we only publish client results once they are real, verified and approved. Until then, here is the standard we hold our own work to.

01Qualified enquiriesEnquiries that meet the agreed commercial qualification criteria.
02Organic visibilityVisibility across commercially relevant searches connected to the products or services being measured.
03AI search visibilityObserved appearances, citations and identifiable referral activity across defined AI-search monitoring where measurable.
04Conversion rateThe proportion of measured users or sessions completing a defined commercial conversion action.
05Cost per qualified leadTracked acquisition cost relative to qualified leads under the agreed channel and attribution definitions.
06Commercial attributionHow tracked marketing activity is associated with opportunities or closed business under the agreed attribution framework.

How we decide where to invest first.

Illustrative example data — shown to explain the concept, not real client results.

Search demand →

Build authority

High demand, lower intent — content and AI visibility

Priority terms

High demand, high intent — the commercial core

Monitor

Low demand, lower intent — watch, do not invest

Quick commercial wins

Low demand, high intent — fast qualified enquiries

Commercial intent →Plot size = ranking opportunity

Your opportunity

Start with your own baseline, not somebody else’s percentage.