Search & AI Visibility
AI Search Optimisation
Search discovery now spans traditional results, Google’s generative Search features, ChatGPT Search, Microsoft Copilot and other AI-assisted experiences. They share important foundations, but they do not operate through one universal ranking formula. Our AI Search Optimisation programme combines SEO with platform-specific content, access and measurement work so the strategy stays coherent without pretending every surface works identically.
- 01Technical access
- 02Content & entities
- 03External evidence
- 04Measurement
Build a joined-up visibility strategy across Google AI experiences, AI assistants and generative search without abandoning core SEO.
- One programme, four surfaces
- SEO + AEO + GEO combined
- Measured surface by surface
The visibility problem as it now stands.
Fragmented effort
Separate tactics per surface, duplicating work and contradicting each other.
Changing discovery journeys
Buyers can research, compare and form preferences inside search and AI interfaces before visiting a website, making rankings and clicks only part of the visibility picture.
Invisible in assistants
Competitors named in conversational research while you are not mentioned.
Fragmented AI measurement
Google, Bing/Copilot, ChatGPT and analytics expose different visibility and referral data, so businesses often have no combined view of what is measurable and what still requires directional sampling.
Programme objectives.
These are the objectives we agree and measure against. We do not publish performance figures we cannot evidence.
Cross-surface presence
Visible wherever your buyers now search.
Citation and mention rate
Named as a source and a supplier.
Qualified enquiries
Discovery that produces commercial conversations.
Accurate representation
Described correctly by machines and models.
Resilience
Foundations that survive the next interface change.
What the programme covers.
SEO and technical foundations
Crawlability, indexation, architecture, internal linking, useful content and page experience — the foundations that remain critical to Google and web-based discovery.
Answer-led content and information structure
Clear questions, concise answers, useful supporting depth and factual precision designed for people first while remaining easy for retrieval systems to understand.
Platform-specific access and controls
Google Search access, OAI-SearchBot, training-crawler decisions and other supported crawler controls documented separately rather than treated as one generic AI policy.
Entity consistency and credible external evidence
Important business information reconciled across owned properties and legitimate public sources, supported by genuine PR, references and profiles where commercially useful.
Cross-platform measurement
Search Console generative-AI performance, Bing AI Performance, ChatGPT referral analytics, conventional SEO data and controlled prompt sampling brought into one reporting framework.
How the programme runs.
Audit all surfaces
Where you appear today across results, overviews and assistants.
Build foundations
Fix the shared base before optimising any single surface.
Publish and structure
Content and schema built for humans and retrieval alike.
Earn corroboration
Independent evidence that supports what your site claims.
Test and iterate
Regular prompt testing and visibility review feeding the next cycle.
One set of foundations, every surface.
Strong technical foundations, useful content, consistent business information and credible evidence support visibility across multiple discovery systems, but each platform controls its own retrieval, ranking, citation and recommendation behaviour.
The same foundations decide inclusion on every surface — which is why we build them once, properly, rather than optimising each channel in isolation.
What you receive.
How success is measured
- Google Search Console generative-AI impressions and appearing URLs
- Microsoft/Bing AI Performance citations and cited URLs where available
- ChatGPT referral sessions using utm_source=chatgpt.com
- Organic visibility across mapped commercial searches
- Enquiries and conversions attributable to measurable search and AI referrals
- Controlled prompt sampling for representation and recommendation presence
- Cross-surface visibility baseline
- Entity and content foundation plan
- Direct-answer content programme
- Technical accessibility, page semantics and appropriate structured data
- Entity consistency and credible external evidence plan
- AI prompt-testing reports
- Combined visibility and enquiry reporting
Who this is for.
A strong fit
- Businesses seeing organic clicks fall despite stable rankings
- Considered-purchase markets where buyers research heavily
- Brands wanting one coherent visibility programme, not four
- Companies willing to be specific, factual and consistent
Probably not the right fit
- Businesses looking for an AI-flavoured quick fix
Where this connects.
How we evidence our work.
We have no published case studies for this service yet, and we will not invent them. This is the standard our work is held to instead.
Baseline before work begins
Visibility, traffic quality, conversion and enquiry volume are recorded before anything changes, so improvement is provable rather than asserted.
Documented method
Every change is logged with the reasoning behind it — you can always see what was done, when, and why.
Reporting against agreed measures
We report on the commercial measures set at the outset, including the ones that did not move.
Published only when verifiable
Client outcomes appear on this site only once they are real, measurable and approved by the client.
Common questions.
Guides and insights.
guide
How to Get Your Business Cited by ChatGPT & AI Search
A practical guide to improving your chances of being discovered, understood and cited in ChatGPT and other AI search experiences without relying on unsupported AI-search hacks.
guide
What Is GEO? Generative Engine Optimisation Explained
A practical explanation of Generative Engine Optimisation (GEO), how it differs from traditional SEO and AEO, what actually matters for AI search visibility, and which tactics to ignore.
guide
AEO vs SEO: What’s the Difference?
A practical comparison of Answer Engine Optimisation and SEO, including where they overlap, what changes for AI-generated answers, and how UK businesses should prioritise both.
Turn the strategy into something you can test.
These tools support the decision around this service. They do not manufacture audit findings, rankings or forecasts.
See where your business is winning and losing visibility across Google and AI search.
Start with a free growth review: a clear, honest assessment of where your visibility and conversion stand today, and what we would prioritise first.