Search & AI Visibility
Generative Engine Optimisation
Generative search and AI assistants can discover, summarise and recommend businesses using different retrieval systems and information sources. We use GEO as a practical framework for improving the clarity, consistency, crawlability and public evidence around a business — without pretending there is a universal AI ranking formula.
Improve the likelihood that generative search systems understand, cite and recommend the business within relevant research journeys.
- Consistent entity information
- Credible public evidence
- Platform-specific crawler policy
GEO objectives.
These are the objectives we agree and measure against. We do not publish performance figures we cannot evidence.
Accurate representation
Being described correctly when systems summarise you.
Consideration set inclusion
Appearing when assistants shortlist suppliers.
Corroborated facts
Key claims confirmed by independent sources.
Deliberate crawler policy
Platform-specific decisions on discovery and training access where those controls are supported.
Consistent identity
One version of your business everywhere.
Why generative systems misrepresent businesses.
No corroboration
Claims appear only on your own site, with nothing independent to confirm them.
Inconsistent facts
Different services, locations or positioning stated across your site, directories and profiles.
Weak external evidence
Important claims have little credible public support beyond your own properties, making the business harder to verify consistently across discovery systems.
Blocked or unreadable content
Crawler rules, rendering dependencies or gated content that keep your substance invisible.
The foundations generative systems draw on.
Entity clarity, useful content, technical accessibility and credible public evidence strengthen the foundations for AI-assisted discovery, but individual platforms still control retrieval, ranking and recommendation.
The same foundations decide inclusion on every surface — which is why we build them once, properly, rather than optimising each channel in isolation.
The GEO scope.
Entity and knowledge audit
How AI systems currently describe you, and where those descriptions come from.
Entity consistency and external evidence
Reconcile important business facts across owned properties and credible public sources, then identify where genuine independent evidence is missing.
Credible external presence
Earn genuine coverage, profiles, reviews and references where they make commercial sense, while avoiding manufactured mentions or citation schemes.
Crawler and access policy
Document and implement platform-specific positions on discovery crawlers and model-training crawlers rather than applying one generic AI crawler rule.
Clear, crawlable content and page semantics
Important facts, services and evidence available in accessible, indexable content with clear headings, internal linking and appropriate structured data where it accurately describes the page.
How GEO is delivered.
Baseline
Use controlled prompt sampling to document how selected assistants currently describe and recommend you, treating the result as directional rather than a fixed ranking.
Reconcile
Correct inconsistencies across your site, profiles and directories.
Strengthen evidence
Reconcile factual information and earn legitimate external evidence where it is commercially justified.
Validate access
Test crawler availability against the deliberate policy for each platform rather than assuming every AI crawler should be allowed.
Re-test
Repeat controlled prompt sampling to monitor changes in representation while recognising that outputs can vary by prompt, context and platform.
What you receive.
How success is measured
- Search Console generative-AI impressions and appearing URLs
- Referral sessions from utm_source=chatgpt.com
- Controlled prompt-sampling of accuracy and recommendation presence
- Enquiries and conversions attributed to measurable AI referrals
- Consistency of priority business facts across owned and credible public sources
- AI representation baseline report
- Entity consistency reconciliation
- Entity consistency and external evidence plan
- Platform-specific crawler access policy
- Platform-specific crawler, robots and technical access review
- Repeat prompt-testing reports
Who this is for.
A strong fit
- Businesses whose buyers research suppliers conversationally
- Brands being described inaccurately by AI assistants
- Considered-purchase B2B and professional services
- Companies wanting a deliberate stance on AI crawler access
Probably not the right fit
- Anyone expecting a switch that guarantees AI recommendation
How we evidence our work.
We have no published case studies for this service yet, and we will not invent them. This is the standard our work is held to instead.
Baseline before work begins
Visibility, traffic quality, conversion and enquiry volume are recorded before anything changes, so improvement is provable rather than asserted.
Documented method
Every change is logged with the reasoning behind it — you can always see what was done, when, and why.
Reporting against agreed measures
We report on the commercial measures set at the outset, including the ones that did not move.
Published only when verifiable
Client outcomes appear on this site only once they are real, measurable and approved by the client.
Where this connects.
Common questions.
Guides and insights.
guide
How to Get Your Business Cited by ChatGPT & AI Search
A practical guide to improving your chances of being discovered, understood and cited in ChatGPT and other AI search experiences without relying on unsupported AI-search hacks.
guide
What Is GEO? Generative Engine Optimisation Explained
A practical explanation of Generative Engine Optimisation (GEO), how it differs from traditional SEO and AEO, what actually matters for AI search visibility, and which tactics to ignore.
guide
AEO vs SEO: What’s the Difference?
A practical comparison of Answer Engine Optimisation and SEO, including where they overlap, what changes for AI-generated answers, and how UK businesses should prioritise both.
Turn the strategy into something you can test.
These tools support the decision around this service. They do not manufacture audit findings, rankings or forecasts.
Find out where your business is visible, missing or misrepresented across AI search.
Start with a free growth review: a clear, honest assessment of where your visibility and conversion stand today, and what we would prioritise first.