Free Tool · AUDIT
Search Visibility Readiness Audit
Score 24 practical checks across technical SEO, content, AI search, authority, conversion and measurement, then get a prioritised action list.
Technical SEO
Priority pages are crawlable and do not require login
Priority · Blocker
Priority pages use the intended index/follow directives
Priority · Blocker
Canonicals, internal links and sitemap reinforce the same preferred URLs
Priority · High
Robots.txt allows public content and blocks only appropriate internal routes
Priority · High
Important pages render meaningful content on the live platform
Priority · High
Content
Each priority search intent has one clear canonical page
Priority · High
Service pages answer the main buyer question near the top
Priority · Medium
Supporting content adds original or first-hand value rather than generic rewrites
Priority · High
Internal links connect guides, services, proof and relevant tools
Priority · Medium
AI Search
Organisation name, services, people and areas served are represented consistently
Priority · High
Structured data matches facts that are visible or otherwise verifiable
Priority · High
Important questions have concise answers followed by supporting explanation
Priority · Medium
AI search crawler policy is deliberate and separate from model-training policy
Priority · Medium
Authority
The site has at least one genuinely referenceable tool, dataset, guide or original asset
Priority · High
Backlink activity prioritises relevant editorial references over fixed link quotas
Priority · High
Claims, results and case studies can be supported by evidence
Priority · High
Conversion
Primary landing pages have one clear next action
Priority · High
Forms capture enough information to qualify an enquiry without unnecessary friction
Priority · Medium
Lead submissions are tested end-to-end and stored securely
Priority · Blocker
Measurement
Search Console is configured for the production domain
Priority · High
Analytics and advertising tags respect consent choices
Priority · High
Qualified lead or sale outcomes can be connected back to source/landing page
Priority · High
SEO reporting separates diagnostic metrics from commercial outcomes
Priority · Medium
A repeatable AI visibility question panel is defined for directional monitoring
Priority · Medium
Prioritised action list
Blockers come first, then high-priority issues. The tool does not crawl your website or claim these answers are verified; it structures a manual review.
Mark checks as Partly or No to build the action list.
Need the analysis behind the number?
A tool can structure a question. A growth review connects it to your actual search landscape, website and commercial model.
If your self-assessment reveals unresolved issues, get a professional SEO audit for an evidence-led diagnosis and prioritised action plan.