SEO
SEO Audits
An SEO audit should explain why organic performance is where it is and what to do next. We combine technical, content, search-performance, competitor and measurement evidence, then prioritise findings by likely commercial impact and implementation effort.
- 01Technical health
- 02Content & intent
- 03Authority
- 04Measurement
Diagnose the technical, content, authority and conversion constraints preventing stronger organic performance.
- Root causes, not a tool export
- Prioritised by commercial impact
- Yours to keep and implement anywhere
Why most audits get shelved.
Tool exports with no thinking
Three hundred issues dumped from a crawler, with no diagnosis of what is actually costing money.
No prioritisation
Everything marked critical, so nothing gets done and the document dies in a drive.
Symptoms not causes
The same issue reported forty times across templates instead of once at its source.
Undeliverable recommendations
Advice written without regard for your platform, team capacity or budget.
What you get out of it.
These are the objectives we agree and measure against. We do not publish performance figures we cannot evidence.
Clarity on cause
A defensible explanation of why performance is where it is.
A sequenced plan
What to do, in what order, and why that order.
Commercial opportunity
Where the strongest evidence-backed opportunities are likely to sit.
Implementable specs
Detail your developers can act on immediately.
An independent view
An honest assessment, including of current agency work.
What the audit covers.
Technical health
Crawlability, indexation, canonicals, internal linking, architecture, rendering, structured data and Core Web Vitals.
Content and intent
Coverage against real demand, cannibalisation, thin and duplicate content, and intent mismatch.
Authority and competitors
Your credibility profile against the sites genuinely outranking you.
Measurement integrity
Whether analytics, conversion tracking and reporting can be trusted at all.
Prioritised action plan
Every finding scored by impact and effort, sequenced into a roadmap with owners.
How an audit runs.
Brief
Commercial context, history, constraints and what has already been tried.
Collect
Crawl data, Search Console, analytics and competitor data gathered directly, with server logs analysed where available and relevant.
Analyse
Findings grouped by root cause and tested against commercial impact.
Present
A working session with your team — findings, reasoning and questions answered live.
Support
Implementation guidance while your team, or ours, delivers the plan.
What you receive.
How success is measured
- Findings evidenced with data, not opinion
- Every recommendation scored for impact and effort
- Baseline metrics recorded for later comparison
- Full written audit with evidence
- Root-cause issue register
- Prioritised roadmap with impact and effort
- Technical fix specifications
- Content and intent gap analysis
- Competitor authority comparison
- Live presentation and Q&A session
Who this is for.
A strong fit
- Businesses whose organic performance has dropped or plateaued
- Companies wanting an independent view before renewing an agency
- In-house teams needing direction and internal buy-in
- Buyers or investors assessing a site before acquisition
Probably not the right fit
- Anyone wanting a cheap automated report — this is analyst work
How we evidence our work.
We have no published case studies for this service yet, and we will not invent them. This is the standard our work is held to instead.
Baseline before work begins
Visibility, traffic quality, conversion and enquiry volume are recorded before anything changes, so improvement is provable rather than asserted.
Documented method
Every change is logged with the reasoning behind it — you can always see what was done, when, and why.
Reporting against agreed measures
We report on the commercial measures set at the outset, including the ones that did not move.
Published only when verifiable
Client outcomes appear on this site only once they are real, measurable and approved by the client.
Common questions.
Guides and insights.
guide
Why Is Google Not Indexing My Website?
A practical troubleshooting guide for pages and websites that are not appearing in Google, covering discovery, crawl access, noindex, canonicals, quality and Search Console diagnostics.
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How Much Does SEO Cost in the UK? 2026 Pricing Guide
A practical 2026 guide to UK SEO pricing, including monthly retainers, audits, project work, what changes cost, and how to judge whether an SEO budget is commercially sensible.
guide
Technical SEO Launch Checklist
A practical pre-launch checklist for crawlability, indexation, canonicals, redirects, structured data, Core Web Vitals, JavaScript rendering and measurement.
Turn the strategy into something you can test.
These tools support the decision around this service. They do not manufacture audit findings, rankings or forecasts.
Get an SEO diagnosis and prioritised plan you can act on.
Start with a free growth review: a clear, honest assessment of where your visibility and conversion stand today, and what we would prioritise first.