Why is Google not indexing my website?

Discovered – currently not indexed means Google knows the URL exists but has not fetched it yet. This is not the same as Google rejecting the content after evaluation.

Make sure the page is linked from relevant internal pages, appears in the XML sitemap if it is an intended canonical URL, and is not buried inside a weak or repetitive section. New sites and large batches of newly published URLs can take time to be processed.

Do not create dozens more pages to solve a discovery backlog. Improve the importance and usefulness of the existing URLs first.

Crawled – currently not indexed deserves a different response. Google has already fetched the page, so repeatedly requesting indexing without improving anything is unlikely to solve the underlying issue.

Check whether another page already satisfies the same intent, whether the content is thin or generic, whether most of the page is boilerplate, and whether the page has meaningful internal links. For commercial sites, doorway-style location or service variants are a common risk when only the city or keyword changes.

Strengthen the page around a distinct user need, real expertise, useful detail and supporting evidence. If two pages genuinely overlap, consolidation may be better than trying to force both into the index.

robots.txt controls crawling; a robots meta tag controls whether an accessible page should be indexed. They are not interchangeable.

If a page is blocked in robots.txt, Google may be unable to crawl it and therefore unable to read a page-level noindex directive. If the objective is to remove a page from the index, allow Google to crawl it and expose the appropriate noindex directive rather than relying on a robots block alone.

For pages that should rank, confirm both that crawling is allowed and that the rendered page does not contain noindex.

A page should return the correct HTTP status and meaningful content. JavaScript applications can create confusing states where every route returns HTTP 200 even when the user sees a not-found page, or where the initial HTML contains very little useful content.

Use URL Inspection's live test to see whether Google can access the page and render the important content. Check server responses, redirects, authentication, JavaScript errors and whether critical information depends on interactions a crawler will not perform. If crawl, rendering or canonical issues need implementation, our technical SEO services help diagnose the cause and prioritise the fixes.

Google primarily discovers URLs through links. Important commercial pages should be reachable from navigation, hubs or relevant contextual links rather than existing only in a sitemap.

Internal linking also communicates relationships. An SEO service page linked from the homepage, services hub and relevant guides has a clearer role than an orphan page created in the CMS and never referenced elsewhere.

Use descriptive anchor text and avoid creating hundreds of repetitive footer links solely to force crawling.

Use Request Indexing after you have fixed a meaningful issue or published an important new page. It is useful for priority URLs, but repeatedly submitting the same unchanged page does not create a ranking advantage.

For groups of URLs, maintain a clean XML sitemap and strong internal linking. Search engines still decide when and whether to crawl and index each page.