SEO
Technical SEO
Technical SEO is the engineering layer beneath search visibility. We remove the crawl, indexation, rendering, architecture and performance constraints that stop strong content from competing.
Large or complex sites where architecture has grown organically
Sites that have lost visibility without an obvious content cause
Businesses migrating, replatforming or consolidating domains
In-house teams that need specification-level technical direction
Make the website easy for search engines to crawl, render, understand and index while improving performance and site architecture.
- Crawl, index, architecture, speed
- Log-level and rendering analysis
- Fixes specified for your developers or ours
The constraints we remove.
Crawl waste
Parameters, duplicates and dead paths consume crawl budget that should reach your commercial pages.
Indexation drift
Important pages excluded, thin pages indexed, canonicals contradicting sitemaps and internal links.
Rendering dependency
Content that only appears after JavaScript executes, leaving crawlers and AI systems with an empty page.
Performance and stability
Slow templates and layout shift that suppress both rankings and conversion.
The technical scope.
Crawl and log analysis
How crawlers actually move through your site, where effort is wasted, and what never gets reached.
Indexation control
Canonicals, robots directives, sitemaps, pagination and parameter handling aligned to a single intent per URL.
Architecture and internal linking
A hierarchy that reflects your commercial priorities and distributes authority deliberately.
Structured data
Accurate, truthful schema — Organization, WebSite, Service, Article, FAQ and breadcrumbs — implemented and validated.
Performance engineering
Core Web Vitals, render-blocking resources, image delivery and caching addressed at template level.
What clean technical foundations produce.
These are the objectives we agree and measure against. We do not publish performance figures we cannot evidence.
Efficient crawling
Crawl effort concentrated on pages that earn money.
Accurate indexation
The right pages indexed, the wrong ones deliberately excluded.
Machine-readable content
Content and entities parseable by search engines and AI retrieval systems.
Faster experience
Core Web Vitals improved for users as much as for rankings.
Coherent architecture
Hierarchy and internal links that pass authority where it matters.
How the work is sequenced.
Baseline
Crawl, logs, Search Console and field performance data captured before any change.
Diagnose
Issues grouped by root cause rather than listed as symptoms.
Specify
Each fix written up with reasoning, acceptance criteria and effort estimate.
Implement
Delivered by our team or handed to your developers with clear specifications.
Verify
Re-crawl and re-measure to prove the fix landed and held.
Who this is for.
A strong fit
- Large or complex sites where architecture has grown organically
- Sites that have lost visibility without an obvious content cause
- Businesses migrating, replatforming or consolidating domains
- In-house teams that need specification-level technical direction
Probably not the right fit
- Brand-new sites with no content yet — content and positioning come first
What you receive.
How success is measured
- Crawl efficiency and coverage in Search Console
- Indexed pages versus intended pages
- Core Web Vitals field data
- Visibility recovery on affected templates
- Technical audit with root-cause grouping
- Prioritised, specified fix backlog
- Indexation and canonical policy
- Site architecture and internal linking map
- Validated structured data implementation
- Core Web Vitals improvement plan
- Post-implementation verification report
How we evidence our work.
We have no published case studies for this service yet, and we will not invent them. This is the standard our work is held to instead.
Baseline before work begins
Visibility, traffic quality, conversion and enquiry volume are recorded before anything changes, so improvement is provable rather than asserted.
Documented method
Every change is logged with the reasoning behind it — you can always see what was done, when, and why.
Reporting against agreed measures
We report on the commercial measures set at the outset, including the ones that did not move.
Published only when verifiable
Client outcomes appear on this site only once they are real, measurable and approved by the client.
Common questions.
Guides and insights.
guide
Why Is Google Not Indexing My Website?
A practical troubleshooting guide for pages and websites that are not appearing in Google, covering discovery, crawl access, noindex, canonicals, quality and Search Console diagnostics.
guide
Website Redesign SEO Migration Checklist
A practical SEO migration framework for redesigns involving URL changes, new templates, content consolidation, JavaScript, redirects and analytics.
guide
Technical SEO Launch Checklist
A practical pre-launch checklist for crawlability, indexation, canonicals, redirects, structured data, Core Web Vitals, JavaScript rendering and measurement.
Turn the strategy into something you can test.
These tools support the decision around this service. They do not manufacture audit findings, rankings or forecasts.
Find the technical ceiling holding your site back.
Start with a free growth review: a clear, honest assessment of where your visibility and conversion stand today, and what we would prioritise first.